I am Niko Backspin, one of Germany's leading hip-hop journalists. As a content creator and cultural consultant based in Hamburg, I've been active in rap, breakdancing, graffiti, DJing, and hip-hop culture for over 20 years, earning an excellent reputation along the way.
Through my platform Backspin, I cover everything from podcasts to YouTube, TV documentaries, and radio. On YouTube, I've conducted over 2,000 interviews and chatted with legends like Xzibit, Samy Deluxe, Jan Delay, Casper, Cypress Hill, and Shirin David.
But my influence doesn't stop at media and hip-hop.
I am also the cultural consultant for major brands like Porsche, G-Shock, New Era, Axe, o2, and Burger King, ensuring they stay connected to the hip-hop scene. Additionally, I am deeply involved in gaming, US-sports, soccer and charity work. As a board member of the NGO Viva con Agua, I fight for access to clean drinking water. I'm also a passionate basketball fan and a long-time supporter of the New York Knicks. My love for the game extends to supporting Basketball AID, an initiative that raises funds for children with cancer.
In January 2024, I teamed up with the Serviceplan Group to launch a cultural marketing agency, aiming to help brands find their perfect cultural match. For a peek into my work and projects, you can follow me on Instagram and LinkedIn at @nikobackspin.